ART DIRECTOR

In late 2006 Luna Media launched G magazine – a new “green” lifestyle magazine for people concerned about their impact on the environment. I was responsible for the look and feel of the magazine, including the branding of the title and design of the logo. I was also heavily involved in establishing the editorial direction of the magazine and worked closely with the editor to ensure we created a magazine that was both environmentally friendly and appealing to customers not used to seeing this type of subject matter in a glossy magazine. The launch issue was well received and widely covered in the Australian media.